When it comes to registering domain names, the first thing that comes to mind is English domain names. Few people choose to register Chinese domain names. In fact, Chinese domain names are very valuable, and there are certain benefits to registering Chinese domain names.
Chinese domain names, as the name suggests, are domain names expressed in Chinese.
When an enterprise starts up, it will register the company name, brand and patent rights to protect the interests of its own company. Then the enterprise registers the Chinese domain name of its own company name and brand, which is the logo of the enterprise on the Internet, and protects the name of each company to the greatest extent. and brand.
For Chinese enterprises, the difficulty of matching the official website domain name with the brand has existed for a long time. In order to maximize the consistency of domain names and brand names, many companies have spared no expense to buy English domain names. Hao Hongfeng, chairman of Jiuxian.com, once said: "A good domain name can save 90% of advertising costs." Even so, the domain name purchased with a lot of money still does not match the brand name of its own. The brand name is Chinese, but the domain name is English. As the house number in the Internet world, domain name is one of the important forms of brand online. It is embarrassing that we try our best to protect our brand, but we cannot get the desired result. And Chinese domain names can just solve this problem for Chinese enterprises. Industrial and Commercial Bank of China.Online, Sinopec.Online, Kweichow Moutai.Online, Huawei.Online, these Chinese domain names can not only be completely consistent with the brand name, but they are more in line with the Chinese language. Habits are also more convenient in memory and use. The Chinese domain name of the .URL is vividly called: "Remember the brand".
Hunan Huawei Aerospace Special Materials Co., Ltd. (Huawei Aerospace) is a professional manufacturer of ultra-high temperature refractory metals (zirconium, hafnium, tantalum, rhenium) and their binary or multi-component compounds (carbide, silicide, boride) and other nano-, A high-tech enterprise engaged in the research, development, production and application of submicron and micron powder materials and related products.
On March 4, 2022, we won the Chinese domain name of Hafnium.Online. It can make the online and offline publicity brand consistent, not only save the cost of publicity, but also more easily understood by Chinese people. Chinese domain names can be used at the same time as English domain names. Consolidate the domestic target market, ensure the brand's rights in the domestic market, and at the same time be able to demonstrate the characteristics of its online presence in markets around the world.
People can counterfeit trademarks, but not domain names. Chinese domain names are very helpful for companies to promote their brands. Registering a domain name directly with the company name or abbreviation is convenient and protects the company's brand, without worrying about others being confused. It can not only greatly improve the intangible brand assets of enterprises, but also help enterprises to achieve efficient and accurate marketing effects, with the dual value of branding and marketing.
